Netflix acquires Estonian startup Ready Player Me to expand avatar capabilities for gaming experiences
Netflix announced acquisition of Estonia avatar-creation platform Ready Player Me to use the startup’s tools and infrastructure to build avatars, enabling Netflix users to transfer their personas and fandom between different games, TechCrunch reports.
About Ready Player Me
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Tallinn-based Ready Player Me, founded in 2014 by Rainer Selvet, Haver Järveoja, Kaspar Tiri, and Timmu Tõke, is an avatar platform that enables companies to create personalized avatars using AI and machine learning, reducing development time.
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The platform allows avatars to be used across 10,000+ apps and games, enhancing user retention and providing interoperability across experiences.
“Our vision has always been to enable avatars and identities to travel across many games and virtual worlds. We’ve been on an independent path to make that vision a reality for a long time. I’m now very excited for the Ready Player Me team to join Netflix to scale our tech and expertise to a global audience and contribute to the exciting vision Netflix has for gaming,” saya Timmu Tõke, CEO of Ready Player Me.
Acquisition details
Following the acquisition, Ready Player Me will be winding down its services on January 31, 2026, including its online avatar creation tool, PlayerZero.
The startup’s team of approximately 20 members will be joining the company. Among the four founders, only CTO Rainer Selvet will be transitioning to Netflix.
The company has not provided a timeline for the avatar launch or disclosed which games will be the first to feature the avatars. The terms of the acquisition remain undisclosed.
Read more: Estonian logistics startup MyDello raises €3.1M to enhance AI logistics and expand in Europe
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https://en.ain.ua/2025/12/23/netflix-acquires-ready-player-me/