Threads reached 500 million monthly active users. Meta introduced new in-app features

Threads’ number of monthly active users reached 500 million.

Meta announced this.

Against this backdrop the company announced a range of new features for communities and content personalization in the feed.

What updates are planned for Threads

Meta noted that the platform’s growth is linked to user communities that come together around different topics — from books and music to sports and parenting.

Therefore one of the main updates was ending the testing phase of the Communities feature. It will now run in full production.

The company also launched new tools for users:

• Communities Hub — a dedicated section for finding and switching between communities;
• Community Icons — icons for individual communities;
• Community Progress — an indicator that shows when a topic is approaching the creation of a standalone community;
• Community Champions — an expansion of the program recognizing active community members;
• Local Communities — localized communities with support for tags in native languages. Users in Japan, South Korea and Taiwan will be the first to receive the feature.

Threads updates / Meta

In the coming weeks the company also plans to expand access to the Live Chats feature for more communities. Among the new additions is the ability to quote individual posts in the feed.

Feed management

Threads also introduced a new tool called Your Algo, which allows users to manage the topics shown in their recommended feed themselves.

With Your Algo users will be able to specify which topics they want to see more or less of, and choose how long that setting should apply — one, three, or seven days.

At launch Your Algo will be available to users in the United States, Canada, the United Kingdom, Australia and New Zealand.

Recall that in early May 2026 Meta began testing a new AI feature in Threads.

It’s about integrating the Meta AI chatbot, which will be able to publicly reply to users’ posts and add “context” to them.

Meta launched a separate account @meta.ai that users will be able to interact with directly in Threads either in a regular chat or in comments.

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