Liki24 returns to the Polish market four years after closing
Ukrainian healthtech platform Liki24 has announced the relaunch of its service in Poland. The company is returning to this market after a four-year hiatus and a complete change in its expansion strategy.
This was announced by Liki24 CEO Anton Avrynskyi on his LinkedIn page.
Background and reasons for closure
The first attempt to enter the Polish market took place in 2020. It was the startup’s first experience of international expansion. At that time, the company tried to scale the model that had been successful in Ukraine, but faced a number of operational challenges.
In 2022, the Liki24.pl project was shut down. Among the main reasons for the failure, the company’s management cites mistakes in infrastructure development, miscalculations in hiring processes, and an attempt to copy the domestic business model without sufficient adaptation to local conditions.
What has changed in the new model
This time, Liki24 is entering Poland not as a local startup, but as a global platform that already has experience in several EU markets and a network of European partners.
The company has decided not to directly replicate the Ukrainian experience in favor of a unified European model and will use its established connections with distributors and pharmacy chains within the European Union.
The team shifted its focus to technological and logistical integration within a large ecosystem. As a reminder, in July 2025, Liki24 raised $9 million in Series A funding to expand into new European markets and subsequently entered the UK market.
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https://en.ain.ua/2026/01/22/liki24-returns-to-the-polish-market-four-years-after-closing/