iVision Tech shares rose 30% after Macron appeared wearing the brand’s glasses in Davos

iVision Tech shares rose 30% after Macron appeared wearing the brand’s glasses in Davos

This week at the World Economic Forum in Davos, the main topic of discussion was not only geopolitical crises but also the appearance of the French president.

Emmanuel Macron  appeared in public wearing Top Gun-style mirrored aviator sunglasses, which sparked a wave of memes and a sharp increase in demand for products from a little-known family brand.

• Shares in the Italian group iVision Tech, which has owned the Henry Jullien brand since 2023, jumped by about 30%. Investors reacted instantly to the free global advertising campaign provided by the French president.

• Henry Jullien glasses are manufactured using an ancient gold plating technique at a factory in Long-le-Sonier, France, where only 10 specialists work. The Pacific S 01 Double Gold model glasses, costing €659, are handmade by Maison Henry Jullien.

• After the photos from Davos went viral, the company’s website crashed and was down for almost the entire day.

The president himself explained his choice of accessory by saying that it masked a subconjunctival hemorrhage (a burst blood vessel in the eye).