Whering lands $7M as digital wardrobe platform reaches 10M users

Whering, a UK-based digital wardrobe
platform, has raised $7 million in a seed funding round led by eBay Ventures
and Google AI Futures Fund. The investment comes as the company reaches a
milestone of 10 million users globally.

Founded in 2021 by Bianca Rangecroft,
Whering enables users to digitise their wardrobes, plan outfits, pack for
travel and share styling ideas. The platform is designed to help users make
better use of the clothing they already own while supporting more intentional
and circular fashion consumption.

According to the company, Whering’s
growing user base reflects increasing demand for tools that help people manage,
style and extend the life of their wardrobes. Looking ahead, the company plans
to further strengthen its role in the circular fashion ecosystem by expanding
resale integrations, connecting wardrobe management, styling and resale within
a single platform.

We have access to such a vast
amount of data that hasn’t existed before – not just what people buy, but what
people actually wear, what they wear it with and how it makes them feel. For
us, what’s next is helping people not just when they get dressed in the
morning, but every time they interact with clothes, whether that’s buying,
selling or styling,

said Bianca Rangecroft, founder and CEO
of Whering.

The funding will support the development
of new AI-powered features and the expansion of Whering’s platform.

As part of its participation in the
Google AI Futures Fund, the company plans to introduce personalised outfit
recommendations based on factors such as weather, mood and occasion, alongside
new tools including image enhancement, gallery scanning to identify clothing
items from users’ photos, and virtual try-on functionality.

Whering also plans to expand its resale
integrations as it continues to develop its circular fashion platform. By
bringing together wardrobe management, styling and resale within a single
ecosystem, the company aims to help users extend the lifespan of their clothing
and encourage more intentional engagement with fashion.