Strawberry raises $6M to make advanced AI automation intuitive

Strawberry, an agentic browser with built-in, personalised AI companions,
has raised $6 million led by General Catalyst and EQT Ventures, with
participation from founders of Lovable, Supabase, and Hugging Face.

While enterprises often deploy AI via large
budgets and multi-year programs, freelancers, startups, and small businesses
need tools that work immediately. Many existing solutions require technical
expertise, disrupt workflows, or sit in standalone interfaces outside the
browser.

Strawberry embeds AI directly into browsing to create a no-code, adaptive
workspace that automates routine digital work so people can focus on
higher-value tasks.

Founded in Stockholm by a technical team
focused on bringing AI beyond developers, Strawberry streamlines tab switching,
data movement across tools, spreadsheet population, and message drafting, while
adapting to each user’s context and workflows.

Early users have built custom
assistants for competitive intelligence and sales prospecting, earning Product
Hunt “Product of the Day” and “Product of the Week.” The platform signals a
shift from generic enterprise AI toward personalised companions that make everyday
work more collaborative and usable.

Charles Maddock, CEO and co-founder of Strawberry, commented: 

The browser is a tool most people use
daily and know intimately. By giving Strawberry powerful AI features out of the
box, we’re making AI automation accessible to everyone. This funding helps us
continue our mission to help modern workers love what they do and skip their
busywork.

The
financing will fuel Strawberry’s expansion across engineering and design to
support rapid iteration with its growing beta community.

Alongside
the financing, the company is rolling out an upgraded version with new
features, offering early access to select customers and expanding onboarding
monthly.