Spanish Autentic AI raises €1.5M to accelerate AI-powered market research

Autentic AI has raised €1.5 million in pre-seed funding from venture capital firms
Baobab Ventures, Lanai Ventures, Acurio Ventures and
Masia VC.

Founded
by Dani Diestre, Aniol Carreras and Jacob Bamio, Autentic AI has developed a
platform that uses artificial intelligence to conduct interviews with hundreds
of consumers and experts simultaneously, reducing the time required for market
research from weeks or months to days. The company combines AI-led interviews
and data analysis with human researchers who interpret the findings and provide
context.

The
platform aims to address the time and cost associated with traditional market
research, which can limit how frequently companies gather customer feedback.
Autentic AI seeks to make research more accessible, allowing businesses to
gather customer insights more regularly and use them to inform their decisions.

Dani
Diestre, co-founder and co-CEO of Autentic AI, commented:

When
a study costs €100,000 and takes three months, companies cannot run one every
time they need an answer. By the time the findings arrive, the market may have
moved on. The real cost is making important decisions without hearing from
customers.
At Autentic, AI conducts the interviews and researchers interpret
what the answers mean. We want research to be something companies can do every
week.

Autentic
AI currently conducts around 1,000 interviews per day and expects to complete
more than 400,000 by the end of 2026. Its platform serves four main sectors:
fast-moving consumer goods (FMCG), retail, pharmaceuticals and cosmetics, and
strategy consulting and private equity.

To
support the reliability of its findings, Autentic AI works with verified
participants who are compensated for their time. Each finding is linked to
video evidence from interviews, allowing clients to review the responses behind
the conclusions. The platform also analyses conversations to identify patterns
and connections, with results that can be segmented by factors such as age,
region or product usage.

The
new funding will be used to further automate Autentic AI’s research process and
build its own network of verified consumers and industry experts. This will
give the company greater control over research quality while reducing its
reliance on third-party panels.