Serpier raises €1.4M to help online retailers improve digital visibility

Danish
martech startup Serpier has raised €1.4 million in funding from True Collective
and the Export and Investment Fund of Denmark (EIFO) to expand its AI-powered
marketing platform for e-commerce businesses.

Founded
in Aarhus in 2024 by Steffen Sørensen, Simon Holm, Søren Fuhr and Thomas Grástein, Serpier helps online retailers improve their visibility across both
traditional search engines and AI chatbots such as ChatGPT and Gemini, as
consumers increasingly rely on large language models for product discovery and
recommendations.

Its
first AI agent, Navi, already manages visibility optimisation end to end by
identifying opportunities to improve a customer’s online presence, creating
content and publishing it. The company plans to extend Navi’s capabilities to
include building landing pages, running marketing campaigns and automating
additional marketing workflows.

We’ve
proven that our platform can create visibility for e-commerce businesses across
both Google and AI chatbots like ChatGPT. Now we want to let our own AI agent
Navi take on more of the marketing work itself — analysis, content and
advertising — so marketing teams can focus on steering the direction
instead,

said
co-founder Søren Fuhr, adding that Serpier sees marketing evolving towards a
model where AI agents handle analysis and execution, allowing marketers to
focus on strategy, prioritisation and key decision-making.

The
company says it generated more than €2.5 million in revenue in its first
financial year and reached profitability.

Serpier
will use the new funding to develop its platform into an AI-powered marketing
workspace where autonomous agents can automate a broader range of marketing
tasks.