Opply raises $7.5M to expand its agentic AI platform for CPG brands

Opply,
a company developing an AI-powered operating platform for consumer packaged
goods (CPG) brands, has raised $7.5 million in a funding round led by Chalfen Ventures, with participation from Index Ventures, Anthemis, Entrepreneurs
First, In This Together and Ventures Together.

Founded
by Helen Murphy and Martin Postel, Opply develops an agentic AI platform
designed to automate operational processes for CPG brands, including sourcing,
procurement, financing and supply chain management. By combining AI agents,
proprietary data, an extensive supplier network and flexible financing options,
the company aims to help businesses reduce costs, improve efficiency and scale
their operations.

Unlike
platforms that primarily provide analysis or connect buyers with suppliers,
Opply’s technology is designed to execute operational tasks directly. Its AI
agents can manage inventory, coordinate production and oversee deliveries,
reducing the need for manual intervention.

The
company operates in the consumer packaged goods sector, where businesses face
complex supply chains and resource-intensive operations.

Helen
Murphy, co-founder and CEO of Opply, highlighted the challenges of fragmented
and manual supply chains in the CPG industry. She added:

Our
AI technology doesn’t just tell brands what needs to be done. It does the work,
managing everything from sourcing and procurement to payments and supply
chains. This latest funding gives us the opportunity to bring that model to
many more businesses, from ambitious emerging brands to major global players.

The
new funding will support Opply’s efforts to bring its AI-powered operating
platform to more consumer packaged goods businesses, from emerging brands to
larger international companies.