OpenAI launches Business Hub in ChatGPT: how it will work

OpenAI has launched Business Hub. This is a new section of ChatGPT where companies can create business profiles, add information about products and services, and view statistics on interactions with users. 

The company announced this.

The new features make ChatGPT more similar to Google, where users can likewise find information about companies, browse their products, and go to their websites.

How business profiles will work in ChatGPT

Through Business Hub, companies will be able to verify the right to manage their profile in ChatGPT. After verification they will be able to edit core business information and add product catalogs with up-to-date prices and availability data.

Photo: OpenAI

This will allow companies to supply ChatGPT directly with information about their offerings so users receive more accurate details when searching and comparing products. For example, if someone searches for a specific product in ChatGPT, they will be able to view the company profile, learn about available items, and visit its website.

Separately, Business Hub will provide businesses with interaction statistics. Companies will be able to see:

• how many times they were mentioned in ChatGPT;
• how many clicks to their website occurred;
• which topics were most frequently discussed in conversations where ChatGPT referred to the company’s site.

OpenAI notes that the statistics will be aggregated. Companies will not get access to users’ personal conversations with ChatGPT or their chats with business agents. Data will be shown only when there is a sufficient number of interactions.

Photo: OpenAI

Another innovation is Business Agents, specialized AI agents that will help users learn more about a specific company’s products and services.

After verifying a business profile, a company that meets OpenAI’s requirements will be able to create, test, and launch such an agent. If ChatGPT mentions a company in a response, the user will be able to open its profile and, if a Business Agent is available, start a separate conversation.

Photo: OpenAI

For example, a buyer will be able to ask how two product models differ and which one better suits their needs. The agent will use information provided by the company itself. At the same time, conversations with a business agent will be clearly labeled and separated from regular ChatGPT answers.

Photo: OpenAI

OpenAI will also allow companies to advertise their agents and use them to drive clicks from ads within ChatGPT. Such ad placements will be appropriately labeled.

Why OpenAI is expanding business features in ChatGPT

According to OpenAI, ChatGPT is used by 1.2 billion people weekly. The company wants the service to help users not only find information but also directly interact with businesses when choosing products and services.

As TechCrunch notes, OpenAI previously tried to turn ChatGPT into a platform for online shopping. The company tested the ability to place orders directly in chat and earn commissions on sales, but in March 2026 it abandoned that initiative.

Now OpenAI is focusing on product search, business profiles, and user-to-company communication. This brings ChatGPT closer to Google services that allow businesses to manage their information in search and analyze interactions with prospective customers. 

Business Hub is currently in beta. Companies in countries where ChatGPT is available can verify their business profile if they meet OpenAI’s requirements and can pass the necessary verification.

At the same time, the ability to create Business Agents is currently limited. It is available only to select U.S. companies in e-commerce and online services. OpenAI plans to expand access to business agents to other countries and categories of companies in the future. The company did not provide specific timelines.

Recall that recently OpenAI introduced GPT-6 Cyber — a specialized AI model for finding, verifying, and fixing vulnerabilities in software. 

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