Neutonic secures $6M at $60M valuation to grow retail and new markets

Functional
drinks and supplements brand Neutonic has raised $6 million in funding at a $60
million valuation to support its global expansion across the UK, US, and
additional international markets. The round includes backing from investors
such as Alan Barrett, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez,
Nomit Shah, and Zach Ranen, alongside continued participation from existing
shareholders. Jay Parker has also joined the company as a special advisor.

Founded
in 2023 by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic
has scaled rapidly since launch, selling more than 7.5 million cans to date.

The
company operates within the growing nootropics and functional drinks category,
offering products designed to support focus, mental clarity, and sustained
energy. Its formulations combine research-backed ingredients with a
consumer-focused approach to flavour and usability, targeting increasing demand
for performance-oriented alternatives to traditional energy drinks.

Commenting
on the funding, co-founder James Smith said:

This raise gives us the firepower
to keep building Neutonic across both the UK and the US whilst also launching in
Australia. We have seen strong momentum in retail and this next phase is about
scaling distribution, strengthening the team and continuing to meet growing
consumer demand.

The
company is on track to exceed $25 million in revenue this year, supported by
strong growth across both direct-to-consumer and retail channels. Its products
are now stocked in over 10,000 retail locations globally, spanning grocery,
specialist retail, and fitness environments.

The new
funding will be used to accelerate retail expansion, particularly in the UK and the US, while supporting entry into new markets, including Australia.

It will also
fund strategic hires across product, commercial, and operations teams, expand
distribution across key channels, and drive ongoing product innovation.