Miracly launches with €1.8M to automate AI-powered marketing

AI marketing platform Miracly, developed by The
Wild Ventures, the company behind Scandinavian home decor brand Wild Palace,
has launched following the announcement of a €1.8 million pre-seed funding
round.
The round was led by Beenext Ventures and Lotus, alongside a Swedish family
office, with participation from existing investors including Stefan Lindeberg
(founder of Creandum), Alex Bouaziz (founder and CEO of Deel), Thomas Ekman
(founder of 6GAI and former CEO of Axel Johnson, Dustin and Tele2), Hedda
Baverud Olsson (founder and CEO of Lassie), and Parham Benisi (partner at
Pophouse).

With
offices in Sweden and Singapore, Miracly has developed an AI-powered marketing
platform designed to help businesses monitor, manage and improve their
visibility across AI search and answer engines. The platform combines
generative engine optimisation (GEO), marketing analytics and automated
execution, allowing companies to move from identifying opportunities to
implementing improvements within a single system.

Miracly
aims to address challenges associated with declining organic traffic from
traditional search engines and rising performance marketing costs. Its platform
provides marketing teams with tools to analyse how AI systems present their
brands and implement strategies to improve their visibility and organic growth.

Bjorn Bergstrom, co-founder of Miracly, said the company initially focused on GEO
analytics and AI content generation but has since expanded its offering in
response to customer demand:

We
started out with GEO analytics and AI content generation, but are rapidly
becoming a holistic AI marketing platform based on the demand and opportunity
we’re seeing in the market. Marketing teams are becoming hybrid marketing and
tech organisations and need to develop incredibly quickly to keep up with the
changes.

The
platform includes Mira, an AI marketing agent that provides tailored
recommendations across GEO, social media, public relations and performance
marketing. Another feature, Miracly Goals, enables teams to collaborate on
business objectives and track how different marketing activities contribute to
growth.

Miracly
also offers a revenue recovery agent that identifies potential business
opportunities from customer service conversations, support tickets and social
media messages, and executes tailored strategies to help convert them into
customers.

To
support businesses with specific branding and regulatory requirements, Miracly
allows users to define customised instructions that are automatically applied
across marketing activities. These can include compliance rules, brand
guidelines and tone-of-voice requirements, helping companies maintain
consistency while scaling content production.

Ahead of
its public launch, Miracly attracted customers including Dreams, Acclime, Pixi
Beauty, Andy Okay and Duellix, without spending on marketing. Its customer base
spans North America, Europe and Asia, ranging from smaller businesses and
startups to multinational enterprises.