Málaga-based Atomic One raises €5.6 million to automate e-commerce operations with AI agents

Atomic One, a Málaga-based technology company behind an AI operating system for e-commerce brands, has completed a two-tranche financing round totalling €5.6 million.

As part of this closing, Arcano Partners, through the Impacto Andalucía Innovación y Desarrollo SICC, S.A.U. fund, invested an additional €660k, bringing the fund’s total investment in the company to €2.5 million. The round also includes participation from a group of private and international investors. 

Impacto Andalucía Innovación y Desarrollo SICC, S.A.U. is one of the funds selected by the European Investment Bank (EIB) to implement the Andalucía R&D&I and Digital financial instrument, financed by the European Regional Development Fund (ERDF) and the Regional Government of Andalusia, through the Ministry of Economy, Finance and European Funds.

José Luis Bustamante, CEO of Atomic One, said, “Running an e-commerce brand requires analysing millions of data points and making hundreds of decisions every day. Optimising those decisions is increasingly beyond the capabilities of any human team. Our platform collects and analyses that information, makes decisions, and executes them autonomously. The result is greater profitability for our customers.”

Founded in December 2021, Atomic One is an autonomous operational layer for Amazon brands. The company builds specialised AI agents that manage pricing, PPC, inventory, and logistics, so founders can focus on strategy, not firefighting. It’s an AI agent-based operating system designed to automate up to 80% of operational tasks. 

According to the company, the rapid growth of e-commerce has significantly increased the complexity of managing an online brand. It notes that successfully managing inventory, pricing, advertising campaigns, logistics, and profitability requires analysing millions of data points and making thousands of decisions every day.

It states that even the world’s largest companies are finding this volume of information and decision-making increasingly difficult to manage, while for many small and medium-sized businesses it is a major obstacle to growth and competitiveness.

Atomic One claims that its platform currently integrates 13 specialised AI agents covering functions such as inventory management, pricing, advertising, supply chain operations, catalogue management, and competitive intelligence. 

The company continues to develop new AI agents to progressively expand the platform’s capabilities. These agents work together to collect and process information in order to execute decisions that have traditionally required human intervention.

Cristina Reina, Managing Director, Real Estate and Public Funds, Asset Management Division at Arcano Partners, commented, “At Arcano Partners, we have built a specialised platform for managing public investment funds, supported by a team with extensive experience in mobilising European and regional resources through market-based financial instruments. Through the Impacto Andalucía Innovación y Desarrollo SICC vehicle, we are reinforcing our commitment to supporting innovative companies while ensuring that public capital is deployed efficiently alongside private investment.”

Atomic One plans to use this capital to accelerate the next phase of its growth by further developing its AI operating system and expanding the team based in Málaga. The company currently employs 13 professionals specialising in artificial intelligence, software engineering, data science, product management, and marketing.

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