Learning Exchange on ‘Segmentation – tailoring online services for the unemployed’, Manchester, UK, 4-5 December 2017

With the introduction of Universal Credit in the UK, the delivery model financial support for unemployed is radically changing. To ensure that this new delivery model maintains current performance, provides a tailored service for the unemployed and does this without additional resource, it will have to increasingly rely on automation and build a more effective diagnostic approach for caseworkers. Effective and efficient segmentation will be key to deliver this increasingly automated yet tailored approach.