Hypefy AI raises $7.2M Series A to automate global influencer campaigns

Founded in Croatia, Hypefy AI, a platform
that uses AI to automate influencer marketing campaign execution, has raised
$7.2 million in a Series A funding round. The round was led by AYMO Ventures,
with participation from existing investors Interactive Venture Partners,
Oktogon Ventures and Euroventures. Earlier investors include Fil Rouge Capital
and angel investor Dražen Pehar, following the company’s $1.75 million seed
round last year.

As influencer marketing continues to grow,
campaign execution remains largely manual. Brands and agencies still rely on
spreadsheets, messaging, negotiations and multiple disconnected tools to manage
creator partnerships, often repeating the same processes across campaigns and
markets.

Founded by Stjepan Zelić, Hypefy AI
streamlines these workflows through AI. The platform manages the end-to-end
execution of influencer campaigns, including creator discovery, outreach,
pricing, onboarding, contracting, content review, performance tracking,
reporting and payments.

Brands retain control over campaign briefs, budgets and
approvals, while the platform automates much of the operational work, enabling
campaigns to be launched across multiple markets more efficiently.

We built Hypefy so a brand can describe
what it wants to achieve, stay in control of the key decisions, and let AI
manage everything operational,

said Stjepan Zelić, CEO and co-founder of
Hypefy AI.

We started from Croatia, outside the
usual AI and adtech hubs, but from day one we built for global campaigns. This
investment helps us scale to a category-defining technology in fully managed
creator marketing.

The company works with brands including
NIVEA, Unilever, ABOUT YOU, Philips, PepsiCo, McDonald’s and Samsung. To date,
it has supported thousands of campaigns across 43 countries, generating more
than 700 million impressions.

The new funding will support product
development, international expansion and team growth across Europe, the United
States and other key markets.