The 9th edition of the European Week for Waste Reduction (EWWR) is sweeping across Europe. The past few days have seen over 13 000 events pull in crowds of volunteers to reduce waste, reuse products and recycle materials. Launched as a LIFE project in 2009, the EWWR has been raising awareness about waste prevention for almost a decade. Its objective is to change public consumption patterns and waste habits, so as to bring about a thriftier, more sustainable society. At present, the average European throws out half a tonne of waste each year. In addition to the cost of producing and disposing of these resources, their lifecycle from factories to landfills imposes unsustainable strains on the environment.
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