Epiminds exits stealth with $6.6M to power AI-first marketing teams

Stockholm-based Epiminds,
which develops multi-agent AI systems to run marketing end-to-end, emerged from
stealth with $6.6 million in funding. The funding was led by Lightspeed Venture Partners with participation from EWOR, Entourage, and high-profile angels, including the former CMO of Booking.com.

Agencies face pressure
from both clients and operations as clients expect greater transparency, faster
reporting, and measurable ROI on tighter budgets, while internally, fragmented
data slows decisions, and AI adoption is uncertain. Traditional responses like hiring
more specialists, adding dashboards, or reacting after problems arise raise
costs and complexity without fixing core inefficiencies or preparing for the
future. Epiminds addresses these issues.

Founded
in 2025 by Google and Spotify alums, Elias Malm and Mo Elkhidir, respectively, the company builds multi-agent AI
systems that agencies can train and evolve. Its core product is Lucy, an AI
marketing manager coordinating over 20 specialised agents across reporting,
optimisation, budget pacing, bidding, and creative.

Agencies can onboard a
client in under 30 seconds and immediately deploy an AI team to run campaigns
end-to-end. Lucy and team not only surface insights but execute them, learn
each agency’s playbooks, and proactively monitor accounts to flag risks before
performance declines.

According to Mo Elkhidir,
marketers are increasingly expected to achieve more with fewer resources:

Lucy and her team take on
the busywork so that marketing talent can do their best work. This is not about
replacing creativity; it’s about giving it room to flourish.

Agencies using Epiminds
report faster onboarding, improved performance, reduced wasted spend, and more
time for creative and strategic work. The multi-agent system manages routine
tasks such as reporting and pacing, as well as audits, creative analysis, competitive
insights, and strategic planning. By linking insights to execution across
platforms, Lucy can increase output without additional headcount.

The product targets a gap
in the market. Legacy dashboards and optimisers are siloed and manual, while
point AI tools address narrow problems without coordination. Epiminds’
multi-agent approach provides an integrated, adaptive system that learns and
improves over time.

Elias Malm added:

Our
vision is simple. We’re building Epiminds because we see where marketing is
headed. The future is about dynamic, agentic teams that analyse, plan, execute,
and improve in real time. Every marketer should have access to a 24/7 AI
workforce that frees up their time for creativity and strategy. Our goal is to
give them that future, today.

Looking ahead, Epiminds
plans to expand Lucy’s capabilities across more integrations, increase the level of
autonomy, and self-improving capabilities. Each new feature strengthens the
entire system, creating a network effect where every agency benefits from
smarter, more capable AI.