Dataroid raises $6.6M to scale its analytics platform worldwide

Istanbul-based
Dataroid has closed a $6.6 million pre-Series A funding round led by the FinAI Venture Capital Fund of Tacirler Asset Management, with participation from the
Tacirler Asset Management Future Impact Venture Capital Fund and Endeavor
Catalyst.

The
company had previously raised $2 million in December 2023 from Koç Group’s
Private Venture Capital Investment Fund and İşbank’s 100th Year Venture Capital
Fund.

Dataroid
is a digital analytics and customer engagement platform that enables
organisations to measure and analyse customer interactions across multiple
digital channels.

The platform integrates customer data, behavioural analytics,
application performance monitoring, and data modelling into a single system,
providing marketing, product, and technology teams with comprehensive insight
into customer experience and performance. It is used by medium and large
enterprises across sectors, including financial services, aviation, and retail.

According
to co-founder Fatih İşbecer, the company’s long-standing work with large
banking customers in Turkey has helped establish a strong foundation for
international expansion. He added:

As
the market-leading digital analytics platform for banking and financial
services in Turkey, our platform today enhances the digital experience of more
than 120 million users. We see expanding this value to new markets as a
priority.
With this new funding, we aim to strengthen Dataroid’s AI-focused
capabilities in line with customer needs and accelerate our global marketing
initiatives, particularly across EMEA and Europe.

In
2025, G2, a B2B technology marketplace, recognised Dataroid as a leading
digital analytics platform in the Middle East and awarded it top placement in
the “Best Support” category for both product and customer journey analytics,
based on user feedback. The company reported net revenue retention of 127 per
cent by the end of 2025, with no customer or revenue churn.

With
the new funding, Dataroid plans to expand into additional geographies,
strengthen its presence in EMEA, accelerate global marketing efforts, and
further develop its AI-powered self-service analytics capabilities.