Conveo raises $50M to scale its AI-powered consumer intelligence platform

Consumer
research technology company Conveo has raised $50 million in Series A funding
to expand in the US and develop its platform into a broader consumer
intelligence infrastructure for enterprises. The round was backed by DST Global Partners, Balderton Capital, Visionaries, 6 Degrees Capital and Y Combinator,
bringing the company’s total funding to $55.8 million.

Founded
by Dieter De Mesmaeker and Hendrik Van Hove, Conveo develops technology that helps
companies collect and analyse consumer insights for product, marketing and
strategy decisions. More than 400 enterprises use its platform, including over
50 Fortune 500 companies, with customers including Google, Unilever, AB InBev
and Canva.

Check
out our interview with Dieter De Mesmaeker, CEO and co-founder of Conveo, on
the company’s AI-powered approach to consumer research.

The
company is addressing limitations in traditional research, where surveys can
provide broad feedback but limited depth, while focus groups and interviews can
be time-consuming and costly to conduct at scale. Research is also often
organised around individual projects, leaving findings fragmented across
studies and making it harder for companies to maintain an up-to-date view of
changing consumer behaviour.

Conveo
initially developed an AI-powered research interviewer that conducts in-depth
video conversations with consumers. The technology enables companies to run
qualitative research across multiple markets at scale, including in-home
studies where participants demonstrate how they use products, as well as
research into consumer needs, behaviour, pricing and brand perception.

The
platform also supports methods including MaxDiff, price sensitivity and diary
studies. Insights gathered through these conversations are added to a shared
consumer intelligence layer that teams can search using natural language and
access through dashboards, AI agents and integrations with existing software.

Conveo
is now expanding this model with StoryLines, a product designed to run research
continuously around topics that are strategically important to a company.
Rather than treating each research project separately, StoryLines adds new
findings to an evolving knowledge base that can be used across product,
marketing and strategy teams. According to Conveo, the product has already
secured multi-million-dollar enterprise contracts.

Brands
need AI that is deeply knowledgeable about their market and grounded in
real-world data. We have built the infrastructure to gather, structure and
synthesize consumer data at unprecedented scale, using best-in-class research
methodologies, vetted participants and purpose-built data architecture,

said Dieter De Mesmaeker, CEO and co-founder of Conveo.

The new
funding will support Conveo’s expansion in the US and the continued development
of its consumer intelligence platform as the company looks to extend its
technology beyond individual research projects and into broader enterprise
decision-making.