Danish AI startup Complir raises €1.7M from Finnish Vendep Capital to expand its AI platform for retail compliance

Complir, a Danish startup building AI infrastructure for global retail compliance, has raised €1.7 million in a pre-seed funding round led by Vendep Capital, with participation from Plug and Play, Likeminded, Xpress, and a group of industry angels. Complir will use the funding to develop its platform, expand capabilities, and scale to more retailers.

About Complir 

• Complir is a Copenhagen-based startup developing an AI-based platform that automates product compliance processes for retailers and consumer brands. The system connects product data, identifies regulatory requirements, and flags potential risks across areas such as labeling, testing, and chemical safety. 

• By centralizing and streamlining compliance workflows, Complir aims to help companies reduce manual work, improve documentation accuracy, and adapt to evolving EU regulations. The company is currently working with major Nordic retailers as it continues to expand its solution.

Investment detailes

The round was led by Vendep Capital, with participation from Plug and Play, Likeminded, Xpress, and a group of industry angels.

• Vendep Capital is an Espoo-based B2B SaaS specialist VC operating in Nordics and Baltics. The firm focusing on early-stage B2B SaaS companies from pre-seed to Series A, with an emphasis on AI-driven products

• The fund recently raised €80 million for its brand-new Fund IV to invest in around 20 early-stage SaaS startups across the Nordics and Baltics.

Complir will use the new funding to further develop its AI-powered compliance platform, expand its product capabilities, and scale its solution to more retailers across Europe. 

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