Certo raises $4M for AI-powered consumer goods compliance platform

Certo,
an AI-powered compliance platform for the beauty and consumer goods industries,
has raised $4 million in seed funding to accelerate product development and
support its international expansion. The round was led by Daphni, with
participation from Entrepreneurs First, Motier Ventures, and Transpose
Platform. The company is also supported by advisors, including Alexandre Godvin
and Vincent Delacourt, co-founders of AQM, which was acquired by Eurofins
Scientific.

Consumer
goods companies selling internationally must comply with regulatory
requirements across dozens of jurisdictions, each with different rules and
standards. New regulations around areas such as microplastics, greenwashing,
packaging waste, and allergen classification have added further complexity,
while many compliance teams continue to rely on manual reviews and fragmented
systems.

Certo
develops compliance software designed for consumer packaged goods (CPG)
companies operating across multiple international markets. The platform helps
regulatory teams manage increasingly complex product compliance requirements
related to ingredients, formulations, labelling, packaging, and marketing
claims.

We
built Certo because we saw firsthand that regulatory teams were buried under
growing requirements with no tools designed for their actual workflows. Our
platform gives them the ability to review a product across all their target
markets in minutes instead of days, with full traceability and sourced
regulatory reasoning.

explains
Bastien Deliège-Coste, CEO and co-founder of Certo.

The
platform covers several stages of the product compliance lifecycle, including
ingredient and raw material validation, formula compliance, claims
verification, labelling checks, and market entry documentation. Certo’s system
is supported by a proprietary regulatory database covering major global markets, including the EU, US, China, South Korea, Japan, and Latin America.

Certo
uses AI agents to review products against regulatory requirements, company
policies, and retailer-specific standards while providing traceable findings
and regulatory source references to support auditability.

We
didn’t start with a product and then look for customers. We started with the
workflows of regulatory teams — sitting with them, understanding how they
actually review products — and built the technology around those realities.
That’s why the adoption has been fast: the platform fits how they work,

said
Jean Duquenne, CTO and co-founder of Certo.

According
to the company, the platform is already being used by major beauty groups,
speciality brands, retailers, and consumer goods companies across Europe and the
United States.

The
funding will be used to expand Certo’s engineering and regulatory teams, expand
regulatory coverage across international markets, accelerate product
development, and scale commercial operations in Europe and the United States.