AI partner for financial advisers Marloo closes $10M seed round

London-based Marloo, an AI partner for financial advisers,
has raised $10 million in a seed funding round led by Blackbird Ventures, which
also participated in the company’s earlier pre-seed round. The latest
investment brings Marloo’s total funding to $12.7 million within a year.

The company is developing an AI platform designed to support
financial advisers by automating administrative tasks such as note-taking,
documentation, and compliance, allowing them to focus more on client
relationships and advice delivery. Over time, the platform also identifies
opportunities that may otherwise go unnoticed due to time or context
constraints.

Financial advice is a critical service, but it remains difficult
to deliver effectively at scale. Existing tools often do not reflect how
advisory work is carried out in practice, resulting in limited access to
guidance for clients and a significant administrative burden for advisers.

Marloo’s platform has been developed with input from
industry practitioners, with a portion of its team having experience as
financial advisers.

The platform enables advisers to focus on client
interactions by automating tasks such as note-taking, documentation, and
compliance. It also identifies potential opportunities over time based on
broader data context.

Commenting on the development, Hardy Michel and Shakeel Lala,
co-founders at Marloo, said it represents a significant shift for financial
advice, enabling advisers to better leverage their time, expertise, and client
relationships:

For too long, the tools available to advisers have been
unworthy of that responsibility. Marloo changes that. It does work that was
never possible before. Every adviser deserves this, and every client deserves an
adviser who has it.

The new funding will be used to expand Marloo’s presence in
the UK and Australia, where adoption is increasing, and to support its entry
into the US market. It will also accelerate the development of a broader product
suite intended to position the platform as a core operating system for advisory
firms