AI is hurting Apple in more ways than one: it may force iPhone price increases

AI is hurting Apple in more ways than one: it may force iPhone price increases

CEO Tim Cook said in a recent interview that the situation is “unsustainable.”

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https://techcrunch.com/2026/06/17/ai-is-hurting-apple-in-more-ways-than-one-it-may-force-iphone-price-increases/