WATR secures investment to scale global environmental monitoring platform

Environmental monitoring technology
company WATR has secured a growth capital investment from 24Haymarket to accelerate its expansion and meet the growing international demand for real-time water and soil quality data.

Founded in 2017, WATR provides an
integrated solution for remote environmental monitoring, offering continuous
real-time data on water and soil quality. Its flexible platform supports
data-driven decision-making for clients across sectors such as river catchment
management, agriculture, utilities, construction, fisheries, and environmental
consultancy, helping them protect ecosystems and meet regulatory standards.

WATR’s proprietary, cloud-connected
platform is hardware-agnostic and compatible with third-party sensors. It
supports multiple telemetry protocols, including GSM, LoRa, and Satellite,
enabling reliable monitoring even in remote areas. Data is delivered through an
intuitive dashboard and alert system, allowing users to respond swiftly and
effectively.

Glyn Cotton, CEO of WATR, shared:

This investment gives us the fuel to
reach the next stage of our mission: to improve water and soil quality
worldwide. We’re focused on helping customers make better decisions, faster –
by making high-quality environmental data more accessible and actionable than
ever. This investment enables the business to
offer the availability of ‘Flexible Ownership Models’: Outright purchase or
Data-as-a-Service (DaaS) options.

WATR’s technology is already deployed
across the UK water sector and internationally in Germany, Portugal, Croatia,
France, Saudi Arabia, Australia, and most recently, the United States. The
business has experienced rapid growth over the past 12 months, driven by
increasing global demand for scalable, accurate, and easy-to-deploy
environmental monitoring solutions.

Jamie Dunnett, Investment Director at
24Haymarket, said:

WATR is delivering critical
infrastructure and real-time data solutions at a time when environmental
monitoring is a global priority. The team’s technical agility and deep sector
understanding position them to be a leading player in this fast-growing space.

The new investment will fuel WATR’s
commercial growth by scaling its sales team, strengthening operations, and
enhancing marketing to accelerate adoption in existing and new markets. It will
also support the company’s strategic partnerships, product development, and
international expansion.

Additionally, WATR will continue to
invest in innovation, advancing its real-time sensing platform with AI-driven
insights, predictive analytics, and deeper integration into customer
ecosystems.