UK TRIFFT Loyalty raises $550K in pre-seed funding from Lighthouse Ventures to expand AI-powered loyalty platform

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UK TRIFFT Loyalty raises $550K in pre-seed funding from Lighthouse Ventures to expand AI-powered loyalty platform

TRIFFT Loyalty, a London-based startup with a Czech founder which helping brands cultivate meaningful emotional connections with customers, has raised $550,000 in a pre-seed funding round. The round was led by Czech Lighthouse Ventures, with participation from BD Partners, Gi21 Capital and Koopeo, Tech.eu reports.

About TRIFFT Loyalty

  • TRIFFT Loyalty is a UK-based SaaS company, founded by Jason Smith and Czech Jakub Minks. The company offering a comprehensive, cloud-native loyalty platform designed to help brands build emotional connections with their customers. 

  • TRIFFT Loyalty provides a suite of tools that enable businesses to create, manage, and scale personalized loyalty programs without extensive technical resources.

“At TRIFFT, we believe loyalty should be emotional, not merely transactional. When a customer recommends your brand to a friend or leaves a positive review, that is genuine loyalty. Our platform helps brands understand their customers better and respond more intelligently. The data already exists, but brands are constrained by technical limitations. We built TRIFFT to remove those barriers. Our goal is to become the Shopify of loyalty,” says Jason Smith, CEO and co-founder of TRIFFT Loyalty.

Investment details

  • Lighthouse Ventures is the lead investor this round. It is a Prague-based early-stage and accelerated venture capital, focused on technology projects with global vision. The firm invests in European based startups with strong value creating operations in the Czech Republic.

  • Lighthouse Ventures portfolio includes such companies like: Boomio, PARTORY, FaceUp, QurieGen, Edmund and Outfindo.

  • The round also saw participation from BD Partners, Gi21 Capital and Koopeo.

The company plans to expand its team to 50 by the end of 2025, focusing on customer success, sales, and engineering roles. TRIFFT is adding AI capabilities to create tailored loyalty programs based on data and business goals, while expanding in the UK, Europe, and preparing to enter the US market.

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https://en.ain.ua/2025/07/17/trifft-loyalty-raises-550k/