Storytelling and capitalisation training for Interreg Euro-MED projects

This spring brings a special gift from the Interreg Euro-MED Joint Secretariat! One of the most experienced and EU-focused trainers on the market will address the needs of our projects’ communication officers in a 5-session course on storytelling and capitalisation.

Do not expect “just another communication training”!

The course teaches factual storytelling, a technique that helps professionals reach a wider audience without losing detail or sounding like marketing material.

This complete training cycle includes a main storytelling workshop (13 May) and four follow-up group coaching sessions (22 May, 5 June, 10 June and 19 June), enabling participants to:

• Develop and apply their storytelling skills with expert guidance,
• Improve the presentation and capitalisation of their projects to reach their target audiences with the best stories and most effective communication tools,
• Benefit from a practical, step-by-step method tailored to your communication needs and receive actionable advice from a specialist working with EU institutions.

This training is open on registration only to communication officers of Interreg Euro-MED projects. Do not forget to check your inbox and make sure you are available on these dates!

What makes this training unique?

This course is designed for communication officers but also open to project managers who want to develop their communication skills as participants do not need previous storytelling knowledge to attend.

Participants will practice this method on their projects and learn how to apply it to different communication tools, including press releases, presentations, and web content. It has been specifically adapted to the needs of the Interreg Euro-MED Programme.

With over 4,000 professionals trained and a 92% approval rating, it is one of the most sought-after courses among EU institutions.

Because he thought this information could be better structured to reach non-specialists, he left the Parliament in 2013 to found a creative agency, serving clients such as the European Parliament, the European Commission, corporate clients (Google EU, Intel EU), NGOs, etc.

He has personally worked on over 400 communication projects (video, web, OOH, social media, paid ads) and, as a trainer, has helped 6,000+ professionals through workshops, webinars, and speeches on operational communication tactics and strategy.