Seaya acquires stake in Adsmurai to boost global growth and AI-driven marketing

Barcelona-based Adsmurai announced the completion of this
strategic transaction with Seaya, a pan-European venture capital and private
equity firm specialising in scaling sustainable, high-growth technology
companies.

Through its Andromeda fund, Seaya acquired a minority
stake, while Adsmurai’s founders and management remain majority shareholders,
retaining leadership in strategic and operational roles. This partnership marks
a key step in Adsmurai’s growth, boosting AI investment and enabling global
expansion.

Marc Elena, CEO and co-founder of
Adsmurai, commented:

This
alliance allows us to consolidate our growth trajectory and accelerate our
international expansion, with Artificial Intelligence as the driving force
behind our proposal.

Seaya’s investment validates
Adsmurai’s business model and reinforces its potential in marketing technology
and analytics. With Seaya’s global network and expertise, Adsmurai is set to
accelerate development, expand internationally, and strengthen its position in
the digital advertising ecosystem.

Carlos Fisch, Partner at Seaya, added: 

We
are very excited to join forces with Marc and Otto to accompany Adsmurai in
this new stage of growth, a company with a unique vision and proprietary
technology that is already redefining the future of digital marketing, led by
an exceptional team.

Adsmurai has shown strong momentum,
surpassing €100 million in revenue in 2024 and projecting €140 million by 2025.
Its ambitious plan targets €400 million by 2029 through both organic and
inorganic growth. With 450+ employees driving innovation, the company now
benefits from Seaya’s network to accelerate expansion and product development.
Trusted by brands such as Wilson, Unilever, Henkel, Mango, and UNICEF, Adsmurai
has consolidated its position as a key partner across industries. 

Zero Loop: a strategy driven by AI

At the heart of this new phase,
Adsmurai introduces Zero Loop, a conversational AI assistant integrated with
internal infrastructure in a private environment. It automates complex tasks by
combining generative AI with business data and tools, delivering actionable
insights and freeing teams to focus on strategy and creativity.

Zero Loop ensures data security
through self-hosted models and customer control, with the option to connect to
providers like OpenAI, Anthropic, Google Gemini, or xAI while maintaining full traceability,
routing control, data residency, and compliance with regulations including GDPR.
It also incorporates advanced features such as video generation from images via
VEO3, offering style, resolution, and duration options to accelerate creative
production under strict security and control standards.