Polish SALESmanago acquires Thulium to enhance AI-driven, omnichannel customer engagement

SALESmanago, Europe’s customer engagement platform with more than 2,000 customers, has announced the acquisition of Polish company Thulium, which offers multichannel, AI-based eCommerce customer experience solutions, from its existing majority owner, Spire Capital Partners.

 About Thulium

• Thulium is a customer support platform, founded in 2006 in Kraków, that enables better, faster, and omnichannel communication with clients. 

• It integrates phone, email, chat, and social media into a single, easy-to-use cloud-based solution. 

• With 1,800 clients, Thulium helps businesses improve responsiveness, sales effectiveness, and customer relationship management.

“The addition of Thulium to the SALESmanago platform opens up many more revenue-generating opportunities for our customers. This move allows us to provide an unparalleled artificial intelligence-based solution for mid-sized and enterprise companies looking to personalize and automate every customer touchpoint,” says Brian Plackis Cheng, CEO of SALESmanago.

Acquisition details 

The acquisition of SALESmanago and Thulium will enable B2B and B2C eCommerce businesses to create personalized and predictable customer journeys. 

By integrating AI, the combined platform will help optimize conversion, improve retention, and increase customer lifetime value (CLV). 

• SALESmanago is a Polish Customer Engagement platform designed for eCommerce marketing teams seeking to drive growth and improve KPIs. Used by over 2,000 mid-sized businesses in 50 countries, including global brands like Starbucks, Vodafone, and Lacoste.

Both companies have already identified shared clients who can serve as examples of the value delivered by unified customer journeys at every stage from acquisition to customer service.