Research Headlines – A natural alternative to plastic is coming to a product near you

Extremely efficient to use, bringing about improvements in several industries and products, giving industry a tool to enhance performance… and all of this from sustainably sourced trees. Microfibrillated cellulose, a remarkable natural material that can replace oil-based products in industries as diverse as construction, cosmetics and agriculture, is now entering commercialisation thanks to a pioneering EU and industry-funded project. Microfibrillated cellulose has arrived to out-compete additives from petrochemicals.