Largo.ai acquires QuMind to expand AI-driven market insights

QuMind, a London-based market research technology and
consultancy firm, has been acquired by Largo.ai, a global provider of AI-driven
solutions for the film, TV, and advertising industries.

This strategic deal is set to transform how market
insights, product testing, and advertising evaluation are conducted worldwide.
By combining their strengths, the two companies aim to help marketers make
faster decisions, reduce costs, minimise risks, and maximize ROI on campaigns
and product launches.

Founded in 1999, QuMind has been a pioneer in digital
market insights and analytics, delivering actionable intelligence through its
ResTech platform. Integrating advanced research tools, consumer panels, and
data insights, QuMind enables brands to better understand customer behaviour and
make informed, data-driven decisions. Its expert team will remain in place,
continuing to serve a global client base without disruption.

As part of this next phase, Largo.ai’s patented Simulated
Audience technology will be gradually introduced into QuMind’s offering. This
advanced AI solution delivers 90% accuracy compared to traditional quantitative
testing by creating high-quality digital twins via a proprietary questionnaire,
offering greater realism and reliability than synthetic data. These digital
twins, representing real individuals, enable brands to predict emotional
responses, assess likeability, estimate purchase intent, and gain qualitative
feedback through one-on-one chats.

Mark Ursell, CEO and founder, QuMind Ltd, added:

We’re thrilled to be teaming up with Largo to push the
boundaries of AI-assisted market insights and deliver next-level AI-driven data
that clients can trust. To date, the increased use of synthetic data has raised
serious issues of data provenance and the quality of data – something that the
marketing insights industry has yet to fully solve. The Largo approach of using
a patented ‘walled garden’ data set, generated via a questionnaire, solves
these challenges head-on. In so doing, it marks a pivotal time for the
marketing insights industry, and we’re excited to bring it to
market.  

Unlike
tools that rely solely on synthetic personas, Largo.ai offers unmatched
precision and scale, with thousands of digital twins per country across more
than 20 global markets. For instance, a UK marketer can gather localised
insights from a Japanese audience in under an hour, blending qualitative and
quantitative data. All digital twin profiles are refreshed annually to maintain
accuracy.

QuMind
clients will now have the flexibility to run tests using either real
participants or digital twin audiences, each offering distinct advantages in
speed, confidentiality, and precision.

The
acquisition follows Largo.ai’s successful launch of its Brands Suite, a
platform that allows brands and agencies to efficiently test campaigns,
concepts, and products during the creative development process. The integration
of Simulated Audience technology into the suite represents a significant leap
forward, delivering deeper and more predictive consumer insights. With QuMind
on board, this advanced capability will now be available to a broader range of
brands and agencies, accelerating Largo.ai’s expansion in the marketing and
advertising space.

Sami Arpa, CEO and co-founder, Largo.ai, said:

We’re excited to be joining forces with QuMind, who share
our vision for redefining the future of AI-assisted market insights. As an
early pioneer in AI-powered analytics, QuMind is perfectly aligned with our
mission to enhance, not replace, human creativity and expertise. AI is a
powerful tool to augment decision-making, accelerate innovation, and unlock
deeper audience understanding. By combining Largo.ai’s cutting-edge technology
with QuMind’s deep industry knowledge, we’re not just moving faster, we’re thinking
smarter and connecting more meaningfully with consumers. Working together, we
hope to push the boundaries whilst respecting the creative contributions that
make advertising content magic.

Largo.ai,
which recently closed its Series A financing round and welcomed Sylvester
Stallone as a strategic partner and investor, was founded in 2020 as a spin-off
from the renowned Swiss technical university EPFL (École Polytechnique Fédérale
de Lausanne).

By
combining Largo.ai’s cutting-edge technology with QuMind’s industry knowledge
and expert team, the companies aim to create a seamless, fully automated
ecosystem that sets a new benchmark for next-generation product development.