Labubu brought Pop Mart 4.7B yuan in profits in 2025

Chinese toy manufacturer Pop Mart International Group Ltd. recorded significant growth in financial performance in the first half of 2025 thanks to high demand for Labubu dolls.

• The company’s revenue increased by 204% to 13.88 billion yuan ($1.93 billion) compared to the same period in 2024.

• Net profit jumped by almost 400% to 4.7 billion yuan (over $650 million).

• CEO Wang Ning noted that international sales are growing faster than expected, and North America may surpass Southeast Asia in sales this year.

We remind you that at the end of July, Pop Mart surpassed Russia’s Gazprom in market capitalization. Also, more than 7,000 counterfeit Labubu toys were recently seized at the border with Slovakia.