In the second quarter of 2025, YouTube’s advertising revenues grew by 13% year-on-year to $9.8 billion.
This is stated in the Alphabet report.
At the same time, TechChurch notes that the service continues to strengthen its position in the streaming market – YouTube has had the largest share of viewers among platforms for three months in a row, covering 12.4% of viewing time.
Journalists write that amid YouTube’s growth, competitors such as HBO Max and Amazon Prime Video are stepping up their advertising policies. For example, Netflix has announced that it plans to double its advertising revenues within a year. According to Madison & Wall, advertising currently brings Netflix about $3 billion.
Overall, Alphabet earned $96.4 billion in the second quarter of 2025, which is also 13% more than in 2024.
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https://en.ain.ua/2025/07/24/how-youtubes-advertising-revenue-grew-in-2025/