Flowbox acquires Dreaminfluence

Swedish SaaS
company Flowbox has acquired Danish Dreaminfluence, pushing Flowbox past 1,000
customers in Europe and bringing its annual recurring revenue (ARR) close to €9
million.

Founded in 2018,
Dreaminfluence has built a leading influencer marketing platform used by more
than 200 companies, including Estée Lauder, Mondelēz, and DK Company. Its
curated network of hand-picked creators, real-time campaign tracking, content
management tools, and streamlined payment processing simplify end-to-end
collaboration between brands and influencers.

The acquisition aligns with
Flowbox’s international growth strategy and follows its merger with the Spanish
company Photoslurp three years ago. It further strengthens Flowbox’s position
as Europe’s leading UGC platform, expanding its offering to meet the needs of
the fast-growing UGC creator market.

Eulogi Bordas, CEO of Flowbox, commented:

This
acquisition is a natural step in our mission to transform how brands and
creators collaborate to drive e-commerce across Europe. More than 80 per cent of
Flowbox’s customers already work with content creators. By integrating
Dreaminfluence’s UGC creator network with our platform, we’re building a unique
end-to-end solution that empowers brands to seamlessly create, activate, and
scale authentic content.

It’s not just about technology – it’s about fostering
an ecosystem where brands and communities grow together through storytelling
and measurable impact.

Following the acquisition,
Flowbox now serves over 1,000 customers, reports close to €9 million in ARR,
and employs more than 60 people across offices in Stockholm, Barcelona,
Amsterdam, and Copenhagen.

Mads Wedderkopp,
CEO of Dreaminfluence, added:

Over the
past year, several buyers expressed interest in Dreaminfluence, but Flowbox
quickly stood out as the best match. Creators and influencer marketing are
central to Flowbox’s vision and growth strategy, and I couldn’t imagine a
better home for our team and product. Our cultures share many similarities, and
the synergies between our platforms are immense.

Wedderkopp
will step into the role of Chief Revenue Officer at Flowbox. In addition to its
founders, Dreaminfluence’s largest shareholder is Danish brand incubator Blazar
Capital, while Flowbox’s largest shareholders post-acquisition are founder
Marcus Carloni and Norwegian growth equity firm Viking Growth.

Eivind
Bergsmyr, chairman of the board of Flowbox and partner at Viking Growth,
shared:

The
acquisition of Dreaminfluence solidifies Flowbox’s ambition to serve our
customers with a broader product portfolio in line with our growth strategy.
The acquisition increases our size and power to execute. The combined company
will be a strong supplier and partner to our customers across Europe and Latin
America.

Flowbox is an award-winning SaaS platform that
helps brands harness and showcase authentic user-generated content (UGC) across
their digital channels, from social media to e-commerce, to drive engagement,
social proof, and sales. Trusted by leading brands such as G-STAR, Desigual,
Decathlon, and Intersport, Flowbox combines AI-powered automation,
enterprise-grade features, flexible integrations, real-time analytics, and
multi-platform support.

The
acquisition was financed entirely through Flowbox shares.