Complir raises €1.7M to help retailers manage global compliance with AI infrastructure

Copenhagen-based
Complir has secured €1.7 million in pre-seed funding to develop the AI
infrastructure retailers will rely on as compliance increasingly becomes a
global competitive factor. The round was led by Vendep Capital, with
participation from Likeminded, Plug and Play, Xpress, JHJ Seed Capital, and
business angels including Kraen Østergaard Nielsen, Per Thau and Neil S. W.
Murray.

Retailers
are operating in a new environment where cross-border selling is no longer just
a commercial decision but also a compliance challenge. Each product launch
involves dealing with differing regulations, overlapping documentation, and
extensive manual checks.

At the same time, regulators in Europe and other
regions are increasing requirements for safety and transparency. Companies that
are able to adapt to these developments are more likely to maintain a
competitive position.

To
address this growing complexity, Complir’s platform consolidates product data
across systems and uses AI to automate key compliance workflows, including
labelling, testing requirements, risk scoring, documentation, and regulatory
monitoring. Instead of relying on spreadsheets and scattered PDFs, teams gain a
clearer, connected view of each product and can identify potential risks
earlier in the process.

Complir’s
AI agents surface market-access requirements in seconds, enabling retailers to
expand product lines and enter new markets without extended compliance delays.

Our
mission is to make it easy for European retailers to launch products anywhere
in the world – safely, confidently, and without drowning in paperwork,

says
Gustav Bang, CEO of Complir.

Complir
currently supports several major Scandinavian retailers across categories such
as textiles, toys, cosmetics, electronics, and home goods.

The new funding will be used to accelerate
product development, broaden coverage across product categories, strengthen
integrations with ERP, PIM, and PLM systems, and support expansion into
additional EU markets, with the long-term aim of helping European retailers
strengthen their position in exporting safe, transparent, and compliant
products globally.